Online Reviews about Philadelphia Property Management Companies
This day and age, the first thing anyone does when they are looking to learn more about a business, service, or product is to conduct a quick Google search. Those seeking Property Management in Philadelphia and Philadelphia Rental Agents are no different; their first stop is Google, Bing, or another search engine.
For this exact reason, JG Real Estate has taken efforts to bolster our online reputation on Google Reviews, Zillow, Active rain, and Yelp. Some sites allow, and even encourage solicitation of prior clients for feedback, while others such as Yelp vehemently disallow review solicitation.
In our experience, both renters and property owners have formed their initial opinions of us as aPhiladelphia Property Management firm based on their review of various social media sites, our website, and blog.
When looking at sites which offer reviews from past clients, be wary of:
1) Fake Reviews: Unfortunately, many businesses attempt to circumvent the system by creating fake profiles to post fake reviews. Some sites such as Yelp have developed advanced filtering algorithms, which help to weed these out.
2) Overly negative reviews: Typically, a provider which has ALL negative reviews is one which you should steer clear of. All businesses are aware of their online image to some extent, and if they can’t get a single client of theirs to post something positive, then I would be skeptical.
3) One negative review: No business is perfect, and lets be honest, sometimes clients and customers are unreasonable. So, don’t write a business off simply because it has one or two bad reviews. If at least 80% of the reviews are positive, chances are that you’ll have a good experience.
4) Responses by the business: A response to a negative review from a customer or client shows that the business cares. Again, not all businesses are perfect, but it’s important that they care about their reputation enough to issue a response. Often businesses will attempt to rectify the issue through their response.
We’d like to hear YOUR point of view. How do you use social media and review sites to aid your research of businesses?
